Intrepid Triples Marketing Investment With $5 Million Brand Campaign
Adventure Travel Company Focuses on Experience, Sustainability and Community
Largest Campaign in Company History to Reach New Audiences and Drive Bookings
Intrepid Travel has launched its largest brand campaign to date, with a $5 million investment to reach new audiences and drive bookings. The campaign, titled "Your World, Your Way," focuses on the unique and transformative experiences that Intrepid offers travelers, as well as its commitment to sustainability and community. Here is more information about this new campaign from the company.
What is Intrepid Travel?
Intrepid Travel is an adventure travel company that has been operating for over 30 years. The company offers a wide range of tours to over 100 countries, including small group tours, tailor-made trips, and expedition cruises. Intrepid Travel is known for its commitment to sustainable and responsible travel, and has a range of initiatives in place to support local communities and protect the environment. In 2021, the company launched its Climate Action Plan, with a goal of reducing its carbon emissions by 50% by 2030.
What is "Your World, Your Way"?
"Your World, Your Way" is a new brand campaign that Intrepid Travel launched in May 2023. The campaign is designed to reach new audiences and drive bookings, and focuses on the unique and transformative experiences that Intrepid offers travelers. The campaign also highlights Intrepid Travel's commitment to sustainability and community. The campaign will run across a range of channels, including TV, online video, social media, and print.
What are the highlights of the campaign?
The campaign features real Intrepid travelers sharing their stories about how their travels with the company have changed their lives. The campaign also highlights Intrepid Travel's commitment to sustainability and community, showcasing the company's work in these areas. The campaign is expected to reach over 100 million people and drive significant bookings for Intrepid Travel. James Thornton, CEO of Intrepid Travel, said that the campaign is a major investment for the company, but that he is confident it will pay off. "We believe that this campaign will help us to reach new audiences and drive bookings," he said. "We are excited to share the Intrepid Travel story with the world and to inspire more people to explore the world in a sustainable and responsible way."
What is Intrepid's marketing strategy?
Intrepid's marketing strategy is focused on reaching new audiences and driving bookings. The company uses a variety of channels to reach its target audience, including TV, online video, social media, and print. Intrepid also works with a network of travel agents to sell its tours. The company's marketing strategy is designed to generate leads and drive conversions. Intrepid uses a variety of tactics to generate leads, including content marketing, search engine optimization (SEO), and social media marketing. The company also uses a variety of tactics to drive conversions, including email marketing, retargeting, and online advertising. Intrepid's marketing strategy is successful in generating leads and driving bookings. The company has seen a significant increase in website traffic and bookings in recent years. Intrepid's marketing strategy is a key factor in the company's success.
How do I book a tour with Intrepid?
You can book a tour with Intrepid Travel online, by phone, or through a travel agent. To book online, visit the Intrepid Travel website and browse the range of tours. You can filter the tours by destination, departure date, and price. Once you have found a tour that you are interested in, click on the "Book Now" button. You will then be taken to a secure booking page where you can enter your personal information and payment details. To book by phone, call the Intrepid Travel reservations team on 1800 804 054. To book through a travel agent, contact your local travel agent and ask them to book an Intrepid Travel tour for you. Intrepid Travel offers a range of discounts and promotions, so be sure to ask about these when you are booking your tour.
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